Mega events and the territorialisation of urban space
This blog is cross posted from the Urban Studies Journal blog space
I’ve just completed a short project with Dr Matt Frew to produce a vodcast accompanying an article just published in the Urban Studies Journal. The article is concerned with ongoing research into the relationship between major sporting events (particularly mega events), urban space and the extension of corporate brandscaping, with a focus on the (relatively) new phenomenon of World Cup Fan Fests and Olympic Live Sites (Frew and McGillivray, 2008; McGillivray, 2011). The provision of specially designed, temporary venues located within prime urban civic space has been enshrined in host city contractual obligations since the Germany 2006 World Cup, designed to accentuate the vibrancy of the host cities, for residents and visitors, providing opportunities for those without tickets for matches or events to participate in a collective viewing experience. We were asked by Urban Studies if we would try to help them take their journal out to new audiences by producing a short vodcast and blog. I thought you might like to see the video. Enjoy.