David McGillivray

Professor, interested in events, culture, digital participation & sport.

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Evaluating Scotland’s London 2012 cultural offer

Yesterday finally saw the publication of the final report from a project I’ve been working on since July 2012. I was co-investigator on the impact evaluation of Scotland’s London 2012 Cultural Programme with my colleague Professor Gayle McPherson from UWS and consortium partners Dr Beatriz Garcia from the Institute of Cultural Capital, Liverpool University, Tamsin Cox from DHA and Rachel Granger, from Middlesex University.

Screen shot 2013-12-12 at 16.17.20

A summary report detailing the learning from Scotland’s London 2012 Cultural Programme was published online this week by Creative Scotland who commissioned the study. This was an important piece of work because we produced:

  1. an outline monitoring and evaluation framework that will provide a strong foundation for the evaluation of the Glasgow 2014 Cultural Programme
  2. clear direction on the data collection needs and support necessary for recipients of funding to be able to effectively demonstrate the value of their cultural activities more effectively
  3. a number of recommendations to ensure that projects are able to network, share knowledge (around monitoring and evaluation techniques, for example) and develop a sense of collective unity around the Culture 2014 programme
  4. A picture of a successful Cultural Programme that had to be curated within a complex and multifaceted London 2012 cultural offering.

The final report is available now (below) for viewing and downloading.

Undertaking this project allowed my colleagues and I to take our recent writing on the themes of cultural value, major events and cultural programming and explore their appropriateness within the context of a significant cultural event. Encountering policy and practice (with a fair bit of academic sensibility thrown in) was an enlightening experience that has deepened my own interest in the role of cultural programming around major sports events. More on this soon…

Commonwealthgamescultural policycultural valueeventpolicy

David McGillivray • December 12, 2013


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