David McGillivray

Professor, interested in events, culture, digital participation & sport.


#media2014 and Scotland’s Games

During a pause from a very busy day of meetings at the CCA Glasgow today (@CCA_Glasgow), I thought it was necessary to commit my thoughts on an emerging idea for #media2014 to paper (well online). The impetus for this was a meeting with Frances Bonner from Glasgow 2014 Ltd who has responsibility for the development of the OC’s digital media strategy. We have been talking about how UWS might play a role in amplifying digital content around Glasgow’s Commonwealth Games, building on the #media2012 model that we’re pursuing around the London 2012 Olympics (www.media2012.org.uk).

Anyway, I’d like to share some thoughts with you in the hope that I’ll get some ideas in response! Firstly, at the end of July this year, it will be ‘one year to go’ for London 2012 and ‘three years to go’ for Glasgow 2014. Events are being held across Scotland celebrating these milestones, coordinated by EventScotland. For these events to ‘work’ effectively to promote Games’ messages across the country, there needs to be a ‘buzz’ created, from Stornoway to Stranraer. It is relatively easy to generate activity in Glasgow and for this content to be communicated on the web and through social media channels. However, what about promoting content generated in Renfrewshire, Ayrshire, Lanarkshire and the like? Glasgow 2014 needs active citizens on the ground to report on the ‘Games for Scotland’ events which will take across all 32 local authorities, securing greater ‘participation’ and ‘ownership’ from the resident population. How do universities, colleges, community groups and others go about participating? Here’s a few ideas:

1. Media teams (coordinated through universities, colleges, etc) in each area, trained to use accessible equipment (e.g flip cameras) uploading content to a national platform (#media2014)
2. Official media outlets link with #media2014 both for ‘hyper-local’ content and to share their own locally generated stories
3. Initiative is piloted at ‘three years to go’ in five locations involving UWS (Renfrewshire, South Ayrshire and North Lanarkshire), Edinburgh Napier (Edinburgh and the East and RGU (Aberdeen and North East)
4. Link in with Young Scot programme for training young people to use media equipment – contributing to human and (potentially) social capital legacies
5. Funding bid to support roll out of initiative for ‘two years to go’ so that structures well embedded in advance of 2014.

Ideally, universities and colleges would handover (or help train) citizen reporters in the final two years, developing capacity and resilience to participate in reporting local stories well beyond 2014.

So there’s some thoughts. How would this be funded? What guidelines would govern participation, what training would be necessary, how would local content aggregated and would it be micro site of Glasgow 2014 or completely independent? Over to you.

David McGillivray • May 24, 2011

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